6 Questions

  1. How is this different from everything else I’ve tried
  2. What’s in it for me
  3. How do I know this is real
  4. What’s holding me back
  5. How does it actually work
  6. What do I have to lose

Hook

call out niche / ideal viewer

Offer + Guarantee

  1. target audience
  2. desired outcome
  3. timeframe
  4. unique mechanism
  5. guarantee

CTA: Book in a call

Establish Authority

  1. Big claim and why you: make a big claim and explain why you’re able to deliver on it.